Equity Creative

Ideas can be a lot of things.
They can be pretty.
They can be smart.
They can be sexy. Or silly.
An idea might be bold.
It might be soft.
It might be immediate.
Or it might have a long, long tail.
There's no limit to what an
idea can be. Or where it can live.
For us, the only prerequisite
is that the idea works.

  • Case Construction
  • Case IH
  • Northwestern Mutual Life
  • CNH Parts & Service
  • Maserati
  • AAA Sales & Engineering
  • Community Sports Desk
  • Mickey's Malt Liquor
  • RapidDraft
  • Summerfest
  • KABA
  • ARCUS
  • Logos & Design

Case Construction Equipment

N Series Integrated Launch Campaign

 

Case IH

Agricultural Equipment Collateral Materials

 

Northwestern Mutual

Disability Insurance
Direct Response Campaign

 

CNH Parts & Service

Earth Metal Tiller Disk Print Campaign

 

Maserati

Financial Services Direct Mail
and Retail Support

 

AAA Sales & Engineering

Brand Identity, Digital
and Collateral Materials

 

Community Sports Desk

Website and Video Development

 

Mickey's Brewing Company

Package Design and Point of Sale Materials

 

RapidDraft

Brand Identity, Website
and Avatar Development

 

Logos & Design

 

Summerfest

Print, Outdoor and Broadcast Creative

 

KABA

Website and Video Development

 

ARCUS

State of the Arctic Summary Brochure

 

clients

  • Case Construction
  • Case Agriculture
  • CNH Capital
  • Summerfest
  • Snap-On
  • Community Sports Desk
  • MillerCoors
  • Northwestern Mutual
  • Maserati Financial Services
  • CNH Parts & Service
  • Rishi Tea
  • KABA
  • New Holland Construction
  • New Holland Agriculture
  • AAA Sales and Engineering
  • Solo
  • Generac
  • Johnson Controls

Well, hello there.

We are a marketing and communications agency based in Kenosha, Wisconsin. Our objective is to create thoughtful and emotionally relevant ideas that connect brands with their customers.

We value creativity:
It's what defines us. It's what separates the good from the great. But understand that in our business, creativity without focus is meaningless. At Equity, creativity and strategy are inseparable. Award-winning or not, if an idea fails to engage, it fails — period.
We value collaboration:
It's been our experience that clients don't like surprises. And the bigger the project, the less they want to be left in the dark while the agency works their "magic" behind closed doors. When you work with Equity, you work with Equity. We're happy to include you in the creative process so you can react to ideas early, even throw in a few of your own. All we ask is that you try to look surprised at the final presentation.
We value results:
At the end of the day, none of this matters unless we're moving the needle. That's why we set objectives early, building a definition for success into every project.
Capabilities:

Strategy/Planning

  • Brand Strategy
  • Marketing Strategy
  • Digital Strategy
  • Social Strategy
  • Communications Plans
  • Employee Communications
  • Integrated Campaigns

Brand Identity

  • Logo Design
  • Identity Systems
  • Style Guides

Content

  • Copywriting
  • Content Development

Design

  • Print
  • Interactive
  • Point-of-Purchase
  • Exhibit
  • Environmental
  • Packaging
  • Collateral
  • Publications
  • Direct Mail
  • Catalogs
  • Annual Reports
  • Brochures
  • Illustration

Motion

  • Video Production
  • Television
  • Storytelling
  • Motion Graphics

Interactive

  • Web Design and Development
  • User Interface Design
  • Mobile Applications
  • Content Management Systems (CMS)

Digital/Social

  • Email Marketing
  • Banners
  • SEO/SEM
  • Social Media

Photography

Events

  • Marketing
  • Promotions
  • Tradeshows
  • Display

people

  • Dean
    Helmke
  • Charles
    Skendziel
  • Mike
    Atkins
  • Nick
    Binetti
  • Adria
    Delaney
  • Matt
    Dufek
  • Jeff
    Ericksen
  • Marty
    Fane
  • Stephanie
    Ford
  • Tim
    Goodman
  • Brent
    Schultz
  • Andrea
    Nordgren
  • John
    Kirchen
  • Scott
    Lawson
  • Jung-Su
    Lee
  • Mary
    Meier
  • Mandi
    Nodorft
  • Christine
    Adams
  • Adam
    Slipher
  • Britton
    Sliwinski
  • Craig
    Marckese
  • Nicole
    Grandinetti
  • Anne
    Stillman
  • Matt
    Tedore
  • Christi
    Vondrak
  • Jessica
    Waedekin
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Dean Helmke

Partner, Executive Creative Director

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Charles Skendziel

Partner, Director of Business Development

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Mike Atkins

Creative

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Nick Binetti

Creative

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Adria Delaney

Creative

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Matt Dufek

Creative Director

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Jeff Ericksen

Creative Director

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Marty Fane

Creative

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Stephanie Ford

Creative

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Tim Goodman

Account Supervisor

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Brent Schultz

Creative

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Andrea Nordgren

Director of Account Strategy

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John Kirchen

Creative Director

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Scott Lawson

Creative Director

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Jung-Su Lee

Creative

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Mary Meier

Accounting

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Mandi Nodorft

Producer

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Christine Adams

Creative

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Adam Slipher

Creative Director

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Britton Sliwinski

Creative Director

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Craig Marckese

Creative

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Nicole Grandinetti

Creative

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Anne Stillman

Account Supervisor

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Matt Tedore

Creative

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Christi Vondrak

Creative

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Jessica Waedekin

Account Services

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